By Fred Maingi
Leading Naivas Supermarket chain took another giant stride by launching their annual season campaign as Kenyans prepare to usher in the Easter festivities
The seasonal Campaign dubbed “Naivas Kikapu Kibonge” campaign will target on-going Ramadhan festivities, Easter holidays, Eid Ul Fitr, Labour day, Mothers Day and Back-to school season. The campaign according to Naivas management promises to be authentically Kenyan while delivering memorial experiences through Thematic campaign while exceeding customer expectations.
According to Naivas Chief commercial officer Willy Kimani, the leading superchain has lived up to their promise targeting to save their customer their money.
The inaugural campaign comes barely a week after Kenyans took to the street to protest over the high cost of living caused by exorbitant high prizes in virtually all foodstuffs.
Kenyans are already feeling the heat and inflation is biting coupled with the high import and supply chain disruptions.
“We understand that the baskets are shrinking every single day but this should not be the case at our stores and for this season, we are launching our seasonal Campaign dubbed” Naivas Kikapu Kibonge” with the tagline being “Kiextra offers Jibiggie discounts and Kibunda choices”, said Naivas Chief commercial officer.
“As a brand, he added, that understands customers needs, this is our small bidding in making the long holiday a little more bearable, affordable and memorable, the campaign promises 9 weeks of the very best, everyday prices and exceptional sales promotion covering Ramadhan, Eastern holidays, Eid Ul Fitr, Labour day, Mothers day and Back-to – school occasion etc”observed Kimani who has been very instrumental in turning around Naivas chain to be the leading market leader.
By Fred Maingi