Corporates Kenya


By Bruno Aero

Kenya’s number one retail chain, Naivas Supermarket will officially open the doors
of its 92nd outlet. This exciting development kicks off the retailer’s expansion plan set for this year
and is a step closer to store number 100. A feat that will be the first to be accomplished by a
supermarket chain in Kenya. The new outlet, covering more than 20,000 square feet of trading space
is the new anchor tenant at The Brick Mall, along Kiambu Road and the 6th Naivas Outlet in the
greater Kiambu County.
“Naivas’ heritage as a Kenyan homegrown brand has set us apart in the art of anticipating customer
needs even before they voice them, this has ensured that we continually learn the science of
understanding our customers and ultimately meeting them at their point of need, the most critical
being freshness, quality, variety, affordability, and convenience. 33 years down the line our
customers know they can trust us to deliver on these, every time they patronize us. This branch will
be no different, the shopping experience promises to be wholesome as it is stocked with a variety of
products ranging from fresh produce, commodities, electronics, and other general products,” said
Willy Kimani Chief commercial officer.
“The store opening comes at a very exciting period just after the launch of our seasonal campaign
dubbed Naivas Kikapu Kibonge, a 9 week campaign that speaks to the hard economic situation that
Kenyans are facing and promises not only Thindigua residents but all Naivas shoppers across the
country of kiextra offers, kibiggie discounts and kibunda choices. We know economic times have
been tough but as the Kenyan retailer of choice, we bear a duty to society to make the shopping
basket heavier while ensuring it is lighter on the pocket,” added Willy Kimani.
The retailer has a busy second quarter ahead as they purpose to open a total of six more outlets by

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