By Jeff Kizzilah
Maybelline New York has officially unveils Nigeria Hitmaker as the Sub Sahara Africa Brand ambassador in Nairobi.
The Nigerian Hitmaker Arya Starr will represent the brand in various across Africa region and various initiatives that focus of women empowerment and self expression.
Through the patnership with the Nigerian hitmaker,Maybelline will access the influencial target market of over 70% and youths under 35years old.
Speaking during the launch,MD Mr Yassine Bakkari said “the synergies between Starr and the brand is unwavering passion and originality and individuality form the inspiration behind our patnership as we seek to empower the youthful population with the confidence that they can go wherever they want,he adds.
According to L’Oreals’KenyaDirector of Consumer Products Manager Ms Victoria Karanja this will attract and connects youthful consumer across Kenya.