Corporates Kenya

๐๐‘๐Ž๐Œ๐Ž๐“๐„ ๐“๐‡๐„ ๐“๐Ž๐”๐‘๐ˆ๐’๐Œ ๐’๐„๐‚๐“๐Ž๐‘ ๐ˆ๐ ๐Š๐„๐๐˜๐€, ๐‚๐’ ๐Œ๐€๐‹๐Ž๐๐™๐€ ๐“๐„๐‹๐‹๐’ ๐’๐„๐๐€๐“๐„

The Cabinet Secretary for Tourism, Wildlife and Heritage, Hon. Peninah Malonza, has today informed the Senate that her Ministry intends to hire local influencers to promote the tourism sector in the country.

In her response to Senator Esther Okenyuriโ€™s Question on why the ministry had hired Ms Naomi Campbell, a British Model, to act as the sectorโ€™s ambassador, CS Malonza informed the Senate that her Ministry has put in place measures to ensure that local influencers are involved in advocating Kenya as the leading tourism destination in Africa, adding that she has already contracted the services of Lupita Nyongโ€™o, and Eddy Gathegi and Eliud Kipchoge.

Below is how CS Peninah Malonzaโ€™s question time in the Senate Chamber unravelled earlier today:

๐’๐ž๐ง. ๐•๐ž๐ซ๐จ๐ง๐ข๐œ๐š ๐Œ๐š๐ข๐ง๐š (๐๐จ๐ฆ๐ข๐ง๐š๐ญ๐ž๐): Could the Cabinet Secretary state the number of cruise ships that have docked in Kenya since January 2022 and also state the number of those scheduled to dock by June 2023?

๐‚๐’ ๐Œ๐š๐ฅ๐จ๐ง๐ณ๐š: Since January 2022 to date, four cruise ships have landed in the Port of Mombasa bringing a total of 6,667 tourists to this country.

๐’๐ž๐ง. ๐•๐ž๐ซ๐จ๐ง๐ข๐œ๐š ๐Œ๐š๐ข๐ง๐š (๐๐จ๐ฆ๐ข๐ง๐š๐ญ๐ž๐): Could the Cabinet Secretary provide a schedule of cruise ships that were scheduled to dock in Kenya between January 2022 and June 2023 but cancelled their voyage or changed their destination from Kenya, stating the reasons for the cancellation or change?

๐‚๐’ ๐Œ๐š๐ฅ๐จ๐ง๐ณ๐š: There was one cruise ship that was to dock in the Port of Mombasa in March 2023 for four to five days. This ship cancelled its voyage because of the demonstrations that were happening in the country.

๐’๐ž๐ง. ๐•๐ž๐ซ๐จ๐ง๐ข๐œ๐š ๐Œ๐š๐ข๐ง๐š (๐๐จ๐ฆ๐ข๐ง๐š๐ญ๐ž๐): What measures have been put in place to market Kenya as a cruise tourist destination and to address the cancellations of voyages or the change of destinations from Kenya by cruise ships?

๐‚๐’ ๐Œ๐š๐ฅ๐จ๐ง๐ณ๐š: We, as a Government, have put in place diversification of tour packages for the best Kenya experience for cruise tourists. We are also repositioning Magical Kenya as a premier brand to attract international tourists from diverse source markets. Besides, my Ministry is working in conjunction with the Ministry of Transport, Kenya Tourism Board, Kenya Ports Authority and other Government agencies in undertaking aggressive marketing of the new cruise terminal at the Port of Mombasa.

๐’๐ž๐ง. ๐•๐ž๐ซ๐จ๐ง๐ข๐œ๐š ๐Œ๐š๐ข๐ง๐š (๐๐จ๐ฆ๐ข๐ง๐š๐ญ๐ž๐): Could the CS tell the House what kind of a loss the Nation went through by the cancellation of the cruise ship that was scheduled to dock at Mombasa due to the demonstrations that were happening?

๐‚๐’ ๐Œ๐š๐ฅ๐จ๐ง๐ณ๐š: The cruise ship that cancelled its docking in Mombasa was one of the medium-sized cruise ships with an average of below 1000 tourists. Therefore, we lost the number of tourists who would have visited our parks and historical sites. Above that, we also lost on the tourists who would have supported businesses of individuals such as curio shops.

๐’๐ž๐ง. ๐‰๐š๐œ๐ค๐ฌ๐จ๐ง ๐Œ๐š๐ง๐๐š๐ ๐จ (๐”๐š๐ฌ๐ข๐ง ๐†๐ข๐ฌ๐ก๐ฎ): How much did we lose by the cancellation of cruise ships docking at the Port of Mombasa?

๐‚๐’ ๐Œ๐š๐ฅ๐จ๐ง๐ณ๐š: The loss that we underwent as a country for the one cruise ship was Ksh80 million besides the number of other losses.

๐’๐ž๐ง. ๐Œ๐ข๐ซ๐š๐ฃ ๐€๐›๐๐ฎ๐ฅ๐ซ๐š๐ก๐ฆ๐š๐ง (๐๐จ๐ฆ๐ข๐ง๐š๐ญ๐ž๐): Tafadhali nukuu zile pesa ambazo uchumi wa Kenya umezikosa kwa sababu ya maandamano?

๐‚๐’ ๐Œ๐š๐ฅ๐จ๐ง๐ณ๐š: Nitakaa chini na kuangalia pesa tulizopoteza katika kila sekta. Nitakapohitajika na kikao nitanukuu na kusema ni idadi gani.

๐’๐ž๐ง. ๐–๐ข๐ฅ๐ฅ๐ข๐š๐ฆ ๐‚๐ก๐ž๐ฉ๐ญ๐ฎ๐ฆ๐จ (๐๐š๐ซ๐ข๐ง๐ ๐จ): What is your Ministryโ€™s policy on the issue of the geo-park in Baringo County?

๐‚๐’ ๐Œ๐š๐ฅ๐จ๐ง๐ณ๐š: We have already placed our registration for the Geo Park in Baringo. We are waiting for United Nations Educational, Scientific and Cultural Organization (UNESCO) to approve us so that we can start this Geo Park. This will also see other counties coming on board for geo-park mapping. This is one area that is going to greatly open this country to tourists.

๐’๐ž๐ง. ๐„๐ฌ๐ญ๐ก๐ž๐ซ ๐Ž๐ค๐ž๐ง๐ฒ๐ฎ๐ซ๐ข (๐๐จ๐ฆ๐ข๐ง๐š๐ญ๐ž๐): What measures has the Ministry put in place to incorporate young people to promote domestic tourism?

๐‚๐’ ๐Œ๐š๐ฅ๐จ๐ง๐ณ๐š: In February this year, we had the Youth Summit happening in Kenya at Kenya International Convention Centre (KICC) where I partnered with youths who became ambassadors of tourism in this country. We also have a plan and a strategy, as a Ministry, to have local influencers to promote the tourism sector in Kenya.
At the tail end of her inaugural question time, CS Peninah Malonza promised to furnish the Honorable Senators with a more detailed response to their supplementary questions.

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