By Njeri Irungu
Multi Choice Kenya a leading entertainment provider in the country yesterday hepd the Media Content Showcase at a Nairobi hotel to announce an increased accessibility of local content to a wider DStv and GOtv audience.”
The annual media content showcase is an event held to highlight MultiChoice Kenya’s ongoing commitment to customer-centricity, its value proposition, its wide-ranging content offering spanning various genres and its hyper-local strategy aimed at delivering more Kenyan content to local audiences through convenient and accessible platforms, anytime and anywhere.
As part of this year’s showcase MultiChoice Kenya announced widening of access to its premium 24-hour local content channel, Maisha Magic Plus (MMP), to even more Kenyans in a campaign dubbed, “Tumefungulia Magic”
Speaking at the media content showcase, Nzola Miranda, Managing Director, MultiChoice Kenya said that the company is proud of its latest content offering, the richness and diversity of it’s people and the value of hyper-localization to its customers.
“MultiChoice Kenya is steadfast in it’s commitment to complimenting the quality of content with great level of service to our customers through our people who are the heart of our business,” he said, adding that, ““We are excited about what the future holds and we believe that by working together, we can continue to showcase the talent and diversity of the Kenyan culture, create a thriving local film industry that contributes to the growth and development of the country,”
He revealed that, “We have made Maisha Magic Plus available to more customers as a demonstration of our commitment to deliver more value and more choice to our customers with the aim to inform, educate, entertain and inspiring people across the country.”
The showcase also gave the audience a deep-dive into the MultiChoice Talent Factory Academy, Kids shows and content, football and sporting action, general entertainment and the customer service journey that MultiChoice is championing towards delivering digital solutions for it’s customers from self-service portals on MyDStv and MyGOtv Apps as well as Livestreaming apps – Showmax and DStv Stream.
In his remarks, Elisha Kamau, the Public Relations Manager, MultiChoice Kenya expanded on the purpose of the showcase event , “The media content showcase provides an opportunity to share updates on what we have available in our content library for customers, new customer and content innovation, celebrate our home-grown talent, content production milestones a well as showcase improvements that enhance the customer viewing experience across general entertainment, movies, sports and kids content for customers.”
“We are committed to ensuring that our customers have access to uninterrupted, high-quality viewing experiences, with content delivered with the chief aim inform, educate, entertain, and inspire people across the country,” he explained, adding that, “
“In this year’s Showcase, we are saying to our customers, Tumefungulia Magic and have thus unveiled two brand new local shows, Zari and Ka-Siri who’s storylines are Kenyan, relatable, and showcase the best of the world of entertainment and will bring thrill, excitement, and enjoyment to our viewers, on Maisha Magic Plus on GOtv and DStv,” Kamau concluded. Both shows will be out by October.